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Rotary Electronics Pvt Ltd (REPL) has been serving the industry since 1987. The company initiated its journey by indigenising electrical connectors (Radio Frequency & Low Frequency Connectors) for the telecom and defence sectors. In the early 90s, the company diversified its product range to include precision mechanical parts for the automotive industry as opportunities arose as a result of the government’s liberalisation policy.
In 2011, the company expanded its product portfolio to encompass sensors and electro-mechanical actuators for the Internal Combustion Engine (ICE) powertrain, aligning with the prevailing and upcoming regulatory requirements at that time. A robust strategy for staying competitive in the market has been done by investing in research and development work that the company thinks is crucial when looking to innovate and adapt to changing market dynamics.
The company’s R&D capabilities include product design, design verification through mechanical and electrical simulation, prototyping, product validation, and product lifecycle management. Currently the major business partners are automotive and off-highway OEMs and world class Tier-1 suppliers in the ICE powertrain field.
With increasingly stringent emissions regulations worldwide, there is a growing demand for advanced emission control solutions. The company’s focus on developing emission-critical products underscores its dedication to meeting these regulatory requirements and helping customers comply with environmental standards.
Emission critical products like Oxygen sensors, NOx sensors, and Flex Fuel Sensors, reflects the commitment to remain at the forefront of technological advancements in the industry.
Which are the products that you make are bestsellers and why?
The conventional ICE powertrain sensors like water in fuel sensors, pressure and vacuum switches, position sensors, Speed sensors and fuel lift pumps are our bestsellers. In manufacturing, we boast dedicated sensor assembly lines that meet industry 4.0 requirements, as well as a state-of-the-art DC motor manufacturing line. These aspects ensure that we cater world class products to our customers at a very competitive price.
This allows us to customise the products to the customer requirements and have the flexibility to serve a variety of product-mix and volumes. The implementation of stringent emission regulations across the mobility sector augmented the use of sensors and actuators which further increased the prospects for our products. We are working closely with many major OEMs for introducing our sensors. The product line that we have established so far will drive our short-term growth.